ADAPTING A NEW APPROACH

The world is changing. The outdoor industry is changing along with it. Traditional photo-realistic camouflage patterns are getting tired. For nearly 30 years camouflage patterns have evolved from military inspired abstract designs toward hyper-realistic depictions of natural elements. The reality is that while these patterns are pretty to look at, all of that detail just doesn’t matter in the

field or the treestand. Camouflage was developed to break up the human outline and blend the user into a variety of different environments. In order to achieve this patterns need to be abstract and non-specific. Military tacticians know and understand this principle and now the outdoor industry has begun to circle back on this core fundamental of effective concealment.